Bonjour Dolls,This is my 3rd and final installment on the tips for African designers to promote their label. I am truly happy with the outcome . The first two are articles are still very popular on ciaafrique. So today we have a lot to cover. let's start shall we ?
USE YOURSELF AS WALKING BILLBOARD
What
better way to promote your work but to wear it yourself.When you go
to big events make sure you market yourself by telling everyone you are
wearing your own designs. If your work is good trust me there will be
at least one or more people asking you where you got it from. This is one of the best way to promote your work
PROMOTIONAL REFERRAL DISCOUNT
The
promotional referral discount is just giving discount by referral. An
example is if I buy something from you , all you have to do is to give
the next person ( my friend)I refer to you 10% discount and use the same
method over and over again you will be amazed about the number of
people you get by doing that.Something I have noticed with a lot of African designers is that they don't put their items on sale. In fact I have been visiting some online shops and the same items have been there for the last 3 years ( yes I said 3 ). I just don't know why you will keep an item in your site for that long. If its not selling maybe the prices are not reasonable or your clothes are just not that great.
