I am really glad that the first part of this post was well received and many of you could not wait for the second part. So the last time I only gave you 3 tips to better promote your label today I am giving you more tips and part 3 and Final will be posted next week .
GET A CELEBRITY ENDORSEMENT ( or get a very popular fashion/style blogger to wear your item.)
You are in the business of making money however to make money you have to invest a bit , or give a bit. Do you ever wonder how the big fashion houses like Chanel , D&G, or even H&M get people to buy their stuff ? Good marketing and celebs endorsements. Let's be real as a starter you probably have 99%chance of not being endorsed by a celeb in your first years but never say never. Start by your local celebrities and or popular fashion/style bloggers and work your way up from there .
USE POLYVORE , AND TUMBRL
I still can't believe that young African designers are not taking advantage of these free tools. Polyvore is a site where you can upload you designs for millions of bloggers to use as a source of inspiration. By using Polyvore you are exposing your work to millions of creative minds. Check out these posts I made using polyvore and I did must of them by uploading the pictures myself. It will be so much easier if the designs were there already . You can also create a tumbrl page and by doing so people will reblog your designs for everyone to see.
SOCIAL MEDIA (FACEBOOK , TWITTER ETC...)
I cannot stretch this enough use the social media outlets , after all its free. Open a
Facebook and twitter account and interact with your followers. find out what they are liking this season, do surveys and more . Make sure you separate you personal account from your fashion account. We don't want to follow you thinking you will talking about fashion and come to find out you only talking about your personal business. Trust me I have seen this over and over again.
SPONSOR A GIVEAWAYDoing giveaways is another great way to promote your work. The item you are giving away does not have to be super expensive however it should be good enough for people to enter. The more people enter the more buzz you will get for your fashion line. An easier way to sponsor a giveaway is to do it through your favorite magazines and blogs. There are multitude of them out there so make sure you choose wisely. An example of this is when Africa fashion week New york gave away 2 tickets to ciaafrique readers to go to one of their shows, For a week Ciaafrique readers were tweeting like crazy. Another great example is when Delabique sponsored this giveaway 2 months ago. Create the buzz is the key.
If you are a young African fashion designer , or even one that is already established I hope these few tips will you get to the next level. So any thoughts ? Are you using any of these tips yet ? if you think I forgot anything make sure you comment below.You can read the part one here.