Mefie began in 2012, as a lifestyle brand focused on handbags and housewares using African prints and weaves. The company’s vision is to create a brand that showcases the beauty of African crafts in a way that can be appreciated worldwide and to celebrate the craftspeople that make them. The business first began with a line of wax print cushions and handbags made in Ghana. Building on the initial success, they introduced a line of hand-woven goods -- colourful hand-woven raffia totes made in Madagascar and hand-woven Kente cushions also made in Ghana.
This range is perfect for the fashion-forward professional woman who wants a handbag that can take them from work to play and day to night while still inspired by the iconic prints popularized across the continent. The designer, Samantha, created the line after leaving her corporate role as Business Development Director of a Pharmaceutical Market Research firm. ‘As a working professional, I yearned for pieces that celebrated my heritage and individuality while being ‘work appropriate’ she commented. Hence, the Mefie leather line works to strike that balance—creating beautiful, durable, mixed print handbags.
How cute are the above satchels? If you like what you see, make sure you check out Mefie's facebook and website here