Wednesday, May 5, 2010

Obsidian Launches the CONTROL Collection

PRESS RELEASE




This stunning new collection for Spring/Summer 2010; focuses on cocktail dresses with intricate craftsmanship and whimsical flourishes. Lush fabrics, and a modern perspective fuses classic high fashion with a cutting edge aesthetic , the collection sees the unmistakable Obsidian DNA of ultra- glamorous attire honed to an impeccably rendered fine point. CONTROL references the film noir genre, particularly Rita Hayworth in ‘ The Lady From Shanghai’. Her character embodied the traditional ‘femme fatale’ of the time. She was graceful, ultra-feminine and irresistible. Who wouldn’t want to be that woman?
As an evening wear collection, the 10 looks run the gamut of what any fashion-forward woman, would clamour to wear: short and spirited in a little black and neon petal fringe number, intriguing and soigné with the black silk organza mini dress with braid detailing, cute and girlish in a pink cotton-candy pleat detail silk organza dress gown with a sparkly, sequined bodice.



Isoken Ogiemwonyi commented :



‘I don’t like to belabor references, but I believe ultimately, every woman wants to be in control of her image and you can be powerful, and in control
without losing your femininity—simple but superb.’



The Control by Obsidian Ready-to-wear Collection can be bought exclusively through the Obsidian website (full site coming May 25, 2010). There will also be a pop-up store in collaboration with Le Petit Marche in June 2010.

Obsidian’s website will offer the complete user-friendly, yet chic purchasing experience, including a unique measuring guide to help find the perfect size. Each dress has a made-to-measure quality, with an easy to follow measurement guide, enabling customers to shop by individual body proportions whilst providing international comparisons. The site will also feature inspired sketches, behind the scenes photos, style advice from top guest stylists and will keep you up-to date on all things Obsidian.




So what do you think of Obsidian ? Is it one of your favorite fashion houses? designers? would you like to see more from them . Always let me know if there are any other designers you’d like to see spotlighted on Ciaafrique in the future . I love African fashion !!!!!!! do you?

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