Thursday, March 28, 2013

LOOKBOOK: CHICHIA LONDON AW13/14 - PROJECT GAUNI: THE DRESS CONCEPT


African fashion by tanzanian designer Chichia London

For Autumn Winter 2013, London based label Chichia explores the concept of communication through dress in their dress concept collection. As they offer the 13 key dresses every Chichia girl should have hanging in her closet, details such as multi ruffles, tiered dress bodices and skirts and manipulated style lines are featured throughout the collection in Chichia's signature playful contemporary and easy to wear silhouettes with a refreshingly vibrant colour palette. 
Quirky details such as stained-glass window inspired patchwork khanga prints are inter-mixed with bead work, sequins, print, solid, and everything inbetween. Swahili khanga sayings are a re-ocurring feature throughout the collection, either as all over print or strategically placed as a homage to the beautiful language. Playfully mis-matched slithers of underskirts are left on show and placed with contrasting prints; juxtapositioned colour palettes break the rules as mismatching becomes the norm. The printed East African cotton khanga is featured as well as referenced and used alongside fabrics such as viscose, cotton and jerseys. Modern quiet luxury with a splash of whimsy, Who says winter has to be bland? Peep the rest of the collection below.....


ChiChia London AW13/14

African print dress and Tanzanian Khanga

African print dress on ciaafrique

ChiChia London AW13/14

ChiChia London AW13/14

ChiChia London AW13/14

ChiChia London AW13/14

ChiChia London AW13/14-ciaafrique

ChiChia London AW13/14

ChiChia London AW13/14

khanga

ChiChia London AW13/14



PHOTOGRAPHY: Adam Kaniowski

RETOUCHING: Ausra Osipaviciute

MODEL: Anna T at Nevs Women London

STYLING: Christine Mhando

MAKE UP: Magdalena Sommerfeld-Benrot

HAIR: Rachel Williamson

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