Addressing guests at the opening ceremony, President/CEO of Legendary Gold Limited, organisers of the event, Lexy Mojo-Eyes explained that the Nigeria Fashion Week is one of Africa's premier fashion events, which have attracted not just local designers but also international stake holders in the fashion industry. Speaking on the theme of this year's event, he told the audience to use the opportunity to have a re-think in the effort to salvage our threatened environment from total destruction.
The Nigeria Fashion Week 2011 hosted two shows daily. The 1st show for 12 noon and the 2nd for 6pm with each beginning with a red carpet cocktail. The most amazing thing about each of the 6 shows is that they all started on time as promised by the organisers. Legendary Gold Limited is generally known to begin their events on schedule. Most importantly, each show recorded standing room only.
This year’s event featured 42 designers and 39 exhibitors from over 22 countries. Some of the participating designers included Lagos-based Frank Osodi, O’makdesigns (Washington DC), Aremu Couture (Johannesburg), Ama Glow (Amsterdam), Amakdesign (London). Others included Zizi Cardow (Lagos),Poisa (Nairobi), Monu & Monu Fashion (Lagos), Beldies La Mode (Abuja), Chrystalix (Cameroun), Modela Couture (Lagos) Fred Eboka (Johannesburg), Ayo Van Elmar (Austria), Frankoo Designs (Tanzania) and a host of others. (Photos of the show available here
Some guests who spoke to the press were impressed at the level of organization and finesse they witnessed. One of them, Tee Mac Itseli told news men that this year's show was the best he has witnessed in Africa, being at par with what he has witnessed in more developed countries. He commended Lexy Mojo-Eyes for bringing the whole world to Nigeria. Erelu Abiola Dosunmu who bought a whole lot from the various exhibitors says ‘With the quality and standard of the Nigeria Fashion Week 2011, it is obvious that the Nigerian fashion industry has taken the lead in Africa fashion’
Each show witnessed attendance by top celebrities, Captains of industry, diplomats, Socialites and Government functionaries. The Going Green Collection was declared open by the Honourable Minister of the Environment who was represented by Mrs Funmilayo Oyeyipo who is a Director in the Ministry. Federal Road Safety Commission partnered in this
This year’s event attracted lots of international media which included Fashion Tv, Paris, CNN, BBC, REAUTERS, Vice Tv from the UK, Italian Vogue, French Elle, British Cosmopolitan etc.
The Nigeria Fashion Week is organized in collaboration with the Federal Ministry of Culture and Tourism and the World Fashion Organization.