Ghana Fashion & Design Week Show (GFDW), set to take place in 2012 is the premiere fashion and creative business event designed to educate and develop Ghana’s fashion and creative industry to an international standards.
Africa fashion continue to redefine itself and it’s place on the global market scene, with a selection of local Ghanaian designers being discovered locally and internationally recently, with many more aspiring emerging talents yet to be discovered having the right support needed for development.
Daryl Lifestyle Group, the parent company of GFDW aims to create a solid platform to further establish and cement these promising discoveries, through education and development of the fashion industry in Ghana for a global audience.
The annual event, which will take place over a three-day period in 2012, will be the first in three years. GFDW 2012 will incorporate international standard fashion showcase, an exhibition hub, a
fashion business seminar with briefing provided by industry experts, with a networking opportunity.
As recent events have demonstrated, African fashion designers, including, Ghanaian based designers,and in the diaspora has promising potential to develop their creative skills to reach a wider audience globally.
Fashion industry reports by top class media journals such as, Hearst Corporation’s Harpers Bazaar UK, recently included local Ghanaian designer, Christie Brown, and Naana Tennachie Yankey from
the diaspora, alongside other emerging African designers. Vogue UK – on ethically sourced African materials in Kenya by top British designer Vivienne Westwood for her designer bags.
Financial Times (FT.com) industry experts reports in FT Wealth on “Emerging Luxury Markets”,
also identifies a recent shift in the luxury Market - luxury goes Local, naming African designer Deola
Sagoe among a handful of emerging local luxury brands, gaining popularity with high-end consumers,
and a new found love for African inspired designs well appreciated by Africans and international
These findings prove that, not only do we have the creative talent, but also knowing how to use our
local resources to inform our creative talent will create further jobs and positively impact our creative
industry in Ghana and across Africa on a well-informed platform.
The development of Ghana’s Fashion industry to a global standard is key to its’ successful existence,
whilst Ghana and Africa in general continue to progress positively on the global market scene, a need
for development is paramount. This is a great opportunity for both emerging and established designers
to tap into such an inspiring venture!
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