What is the name of your fashion label and its designer ?
Partners ; Rukky Ladoja, Tola Ayanwale, Obi Obi
When was it established?
Where are you based?
Grey Projects @ Flat 1, Block 25 Shomolu Ave, Dolphin Estate, Ikoyi, Lagos Nigeria
Tell us about your fashion background, how you got started, why you got into fashion and the type of designs you do?
Rukky Ladoja has been designing for over 5 years.She has attended fashion courses at a number of design schools in the UK.The team decided to start Grey as we saw an absence in the provision of quality, yet affordable womenswear made and retailed in Nigeria.We design Ready To Wear clothing for work, weekends, and a small offering for formal events.
How hard was it to get started?
Designing is and has always been a passion for us, so that process of the start-up was relatively straightforward. The greatest challenge we found was in sourcing reliable tailors, we are willing to train them, but recruitment can be very difficult. What has been your greatest success to date within the fashion industry? We are proud that we continue to get referrals from our clients, which indicates their satisfaction with Grey. What is the future vision and aim for your label? In the coming months, we aim to penetrate other market segments, and possibly increase our retail presence. Our long term goal is expand across West Africa.
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So what do you think of Grey ? Is it one of your favorite fashion houses? designers? would you like to see more from them . Always let me know if there are any other designers you’d like to see spotlighted on Ciaafrique in the future .You can also follow this blog via Twitter @ciaafrique