Wednesday, October 14, 2009

Exclusive interview with the Designer of N'kya Designs

Ciaa:Tell us a little bit about yourself  
Sheila:I am a British born Ghanaian who has lived in both countries long enough to appreciate what they have to offer. I am currently based in London.

Ciaa: how did you get into designing?
Sheila: It started off as a hobby really and the excitement grew from there, I definitely did not set out to get into this the fashion world but am glad I did.

Ciaa: What is the one thing that we should know about your latest collection?
Sheila: The current collection is aimed at the younger African generation abroad trying to get in touch with their roots via the African its wild and unexpected.

Ciaa: What motivate you to keep going ?
Sheila:Knowing that there are a lot of people out there doing the same thing as me and its up to me to make sure I stand out and be the best I can.

Ciaa:Who is your target market?
Sheila:With my next collection  I am looking to target the more mature African woman in the diaspora and all friends of Africa with cutting edge styles that will appeal to them.

Ciaa: When you create something, what goes through your mind?
Sheila:The main thing I think about is "will people see this the way I do??" I try as much as possible to make my vision clear to people so I Mainly  think of the best possible way to achieve that.

Ciaa: What is your personal style?
Sheila: I actually do not have a personal style and just go with the flow depending on how  I am feeling, It can be floaty dresses and flats one day to slim fitting jeans with high heels the next.....very unexpected.

Ciaa: That is Great because I love to be versatile as well, now there are  a lot  upcoming designers of  African  descent in London ,what makes  your line different ?
Sheila: There is  definitely a lot of emerging designers in this field but we all have different outlooks, N'kya is different in the sense that its not just aimed at Africans but anyone looking to get in touch with our continent and get an idea of what the people are about regardless of where they are from. Hence our motto...'A sense of Africa, a touch of you..'

Ciaa: If you had to pick Any star ( S) to wear your designs who will it be?
Sheila: Gabriel Union, the American actress.
Ciaa:Who is your  favorite African designer ?
Sheila: Xuly Bet ( Mali)

Ciaa:When do you hope to be in the  next coming year.
 Sheila: I would like to be Able to showcase my designs at the various fashion weeks in Africa and beyond.

 Ciaa:Where and how can Ciaafrique Readers  buy your designs?
Sheila:At the moment most of my sales are done from home but our website should be up and running soon which should make it easier to locate our team. I am a phone call away...

 Ciaa:What are your thoughts on ciaafrique?
Sheila:Definitely loving the blog and how its getting people in touch with all the  African talents out there. Well done to you and keep up the good work. God Bless.

Ciaa: I thank you so much for your time , And your are welcome back on Ciaafrique any time

Pictures courtesy of N'kya Website

Do you like what you see? then don't forget to check out my African designers Directory to Discover more talents.

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